“Digitize or die.”


Munich Strategy Group

Sebastian Theopold is founder and majority shareholder of the Munich Strategy Group (MSG). He has accompanied a vast number of international consulting projects and corporate transactions. His clients are well-known family businesses and private equity investors from Europe and the USA. In the „German Mittelstand“ Theopold has built up his reputation as leading strategy expert, speaker and author. For the Wirtschaftswoche he has established a yearly ranking that marks the most innovative companies. He is also the initiator and editor of the ‚Top 100 Ranking‘, which honors the most successful companies of the ‚German Mittelstand‘ since 2010.

Theopold began his career as Global Marketing Director for a leading software corporation.  He then joined an established top management consultancy. In 2006, he founded the Munich Strategy Group (MSG) and expanded its business. Today, the Munich Strategy Group (MSG) is a partnership-based organization and one of the leading specialists for strategy, M&A and internationalization for the construction, food and packaging industry.

For many years, Theopold has developed innovative business models and transformation projects for his clients in the construction supply industry, which help them to absorb the challenges of the digital transformation. In the current study „Germany’s sanitary-, heating and climate engineering industry in digital distress. Challenges and opportunities from a sales perspective.“ he points out successful strategies and challenges for manufacturers, retailers and installers.